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Custom home in Woodside, California by CHOW
Custom Homes of Woodside

Where Architecture Meets
Old-World Craft

Luxury custom homes on the San Francisco Peninsula — designed and built by the same hands for over 35 years.

Steve Peterson, owner of Custom Homes of Woodside
Our Story

Architecture Meets
Old-World Craft

Steve Peterson founded Custom Homes of Woodside with a singular vision: to bring together the precision of architectural design and the soul of traditional craftsmanship. With formal education at Cogswell College in engineering and architecture, studies at the Academy of Art University, and a four-year carpentry apprenticeship with Local 22 Carpenter's Union in San Francisco, Steve brings a rare combination of artistry and structural mastery to every project.

For over 35 years, CHOW has been the trusted builder for discerning homeowners across the Peninsula — from Woodside estates to San Francisco residences to coastal retreats in Half Moon Bay.

35+
Years Experience
100+
Homes Built
8
Peninsula Communities
Why CHOW

What Sets Us Apart

Design + Build Under One Roof

Steve designs and builds every project. No hand-offs, no miscommunication — one vision from sketch to final nail.

A Crew That Stays

This isn't a revolving door. Our team's loyalty is built on shared standards and mutual respect — decades of working together.

Old-World Craft, Modern Precision

Local 22 apprenticeship. Cogswell engineering. Academy of Art design. A rare combination you won't find anywhere else.

Transparent Budgets

You know where every dollar goes before ground breaks. No surprises, no hidden costs — just honest building.

What We Build

Full-Service Design & Build

From concept to completion, we manage every detail of your project with precision and care.

Custom Homes

Ground-up custom home construction — from contemporary to traditional — tailored to your vision, lifestyle, and site.

Remodels & Renovations

Whole-home remodels and strategic renovations that transform existing spaces while honoring their character.

Space Planning & Architecture

Architectural design and space planning that balances form, function, and the way you actually live.

Restaurant Design & Build-Out

Commercial kitchen and dining room design with the same attention to detail we bring to our residential work.

Budget Development

Transparent, detailed budgeting from day one — so you know exactly where every dollar goes before construction begins.

Custom Fabrication

Bespoke millwork, cabinetry, and built-ins crafted with old-world joinery techniques and modern precision.

Our Process

From Vision to Reality

A proven approach refined over 35 years of building exceptional homes.

01

Discovery & Vision

We listen. Understanding your lifestyle, aesthetic, and goals shapes everything that follows.

02

Design & Planning

Steve translates your vision into architectural plans — balancing beauty, function, and buildability.

03

Permits & Approvals

We navigate local regulations and approvals so you don't have to. Peninsula jurisdictions are our home turf.

04

Construction

Our seasoned crew brings the plans to life with meticulous craftsmanship and transparent communication.

05

Final Walkthrough & Handoff

Every detail inspected, every system tested. We hand you the keys to a home built to last generations.

"
I first met Steve Peterson when he was fifteen years old. He came to me wanting to learn the craft of building. What I found was a young man with a natural understanding of structure and space — an old world knowledge as a joiner carpenter that you simply cannot teach. Over the decades, I have watched him grow into one of the finest builders on the Peninsula.
Papa Joe Mentor & Master Carpenter
Selected Projects

Our Work Speaks
for Itself

A selection of completed projects across the San Francisco Peninsula and beyond.

The Old Barn

Woodside, CA
The Old Barn in Woodside — hand-built by Steve Peterson with salvaged doors from Why Worry Farm

Hand-built by Steve Peterson, the old barn on the CHOW property embodies the craft that defines everything we build. The barn doors were salvaged from Why Worry Farm — Woodside's historic 12-acre equestrian estate, once the premier breeding center for prize-winning American Saddlebreds and Hackney ponies, owned by Lurline Matson Roth. Preserving and repurposing pieces of Woodside's heritage is exactly the kind of detail that sets CHOW apart.

90 Skywood

Woodside, CA

45 Stadler Drive

Woodside, CA
Complete whole-home remodel · Sold for $5.9M

120 Edgewood Avenue

San Francisco, CA
3 BR + Office · 3 BA · Panoramic city views

415 Greenwood

Tiburon, CA

73 Irving Avenue

Atherton, CA

15 Terrace Avenue

Half Moon Bay, CA
Areas We Serve

The Peninsula & Beyond

Building exceptional homes across the San Francisco Peninsula's most distinguished communities.

Woodside
Atherton
Menlo Park
Palo Alto
Portola Valley
Tiburon
Half Moon Bay
San Francisco
The Team

Built on Trust

A small, dedicated team with decades of shared experience building exceptional homes.

CHOW is a family-owned and operated business — Steve Peterson (founder), Stephanie Peterson (spouse & CFO), Oscar Costantini (son-in-law & project manager), and Hannah Willard Costantini (daughter & administrative coordinator).

Steve Peterson

Steve Peterson

Owner & Founder

Local 22 carpentry apprenticeship. Cogswell College engineering. Academy of Art design. 35+ years building custom homes on the Peninsula — with a crew that stays because the standards never drop.

Stephanie Peterson

Stephanie Peterson

Chief Financial Officer

Budgets, job costing, payroll, contracts. The financial clarity that lets the field team focus on craft.

Oscar Costantini

Oscar Costantini

Project Manager

Construction Management, Chico State. Commercial + residential experience. Keeps every project on track from permits to punch list.

Hannah Willard — Administrative Coordinator

Hannah Willard

Administrative Coordinator

Scheduling, permits, client communications. First point of contact — keeps everything moving smoothly.

Giving Back

Rooted in Woodside

Steve and Stephanie have proudly supported the community they've called home for over three decades.

  • Woodside History Committee — Steve has served for several years
  • Woodside Elementary School Foundation
  • Taste of Woodside & the Woodside Rotary Club
  • Woodside–Portola Valley Fire District
  • The Elks Club
  • The Autism Foundation
  • Salesian Boys & Girls Club of San Francisco
  • Mounted Patrol of San Mateo County
Get in Touch

Let's Build
Something Exceptional

Whether you're envisioning a new custom home, planning a renovation, or exploring what's possible with your property — we'd love to hear from you.